Our notes and commentary on marketing and business
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Is Content Marketing in Decline?
Read more: Is Content Marketing in Decline?Well, it depends what you mean. It’s harder than ever to get cut through. It’s getting more costly. But the volumes just seem to be increasing. So is it worth pursuing? According to the Online Marketing Institute and Microsoft and Google it takes multiple touch points with a brand to convert a prospect into a customer. Google estimates the […]
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Are You Getting ROI from Your Marketing Automation?
Read more: Are You Getting ROI from Your Marketing Automation?What is marketing automation? Fundamentally, it’s the process of using technology to streamline, automate and measure marketing tasks. Deployed right it takes care of repetitive tasks so that marketers can focus on more strategic activities. More, marketing automation enables targeting and personalisation at speed and scale, so boosting marketing efficiency and revenue growth. Sounds fantastic! […]
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Seven Guiding Principles for Hacking Lead Generation
Read more: Seven Guiding Principles for Hacking Lead GenerationIf there’s one truth in marketing, it’s this: if there aren’t enough of the right prospects entering the top of the funnel, there won’t be enough of the right customers coming out of the bottom. Lead generation is key. According to Marketo, in its 2018 State of Pipeline Marketing Report 34.9% of marketers said their […]
