Our notes and commentary on marketing and business
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Celebrating a Rising Tide of Women
Read more: Celebrating a Rising Tide of WomenThis International Women’s Day we’re celebrating some fantastic women who’ve supported, challenged, encouraged and inspired us three female founders at Difference Engine. We’ve been lucky enough to work with and for some formidable women. It’s impossible to name them all, so the three of us chose three women each who deserve a big-up today. Give […]
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What Is Lead Generation?
Read more: What Is Lead Generation?Marketing is awash with jargon and terms used interchangeably. Our goal with this article is to clarify some of those grey areas. We’ll look at some key questions such as: what is lead generation? What’s the difference between demand generation and lead generation? Where does lead generation fit in the marketing funnel? What about lead […]
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11 Tactics for Lead Generation That Actually Work
Read more: 11 Tactics for Lead Generation That Actually WorkWe’re a new agency. We’re in the business of creating growth for our clients based on tried and tested experience and techniques. But despite all that experienced-enough-to-know-better-ness, it’s hard not to have our heads turned by those seductive shiny promises to overnight lead generation success. Usually if something looks too good to be true, it’s because […]
