Four Lessons From the Festival of Marketing FoM18 blew my mind. We all know that there’s good marketing and there’s bad. But I left the conference pondering the gulf of distance between marketers and their customers. Such a disconnect gives fuel to outdated, ineffective and…
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Are We All Tired of Brand Purpose?
Is setting your business’ purpose a futile ride on a tired bandwagon? A self-indulgent waste of time? A shallow marketer’s hack for brand engagement? It’s 20 years since Cluetrain and it’s 10 years since Sinek proposed we Start With Why. Famously, Cluetrain told us that…