We are super excited to be hosted by startup scene and open innovation champion Geovation for our latest workshop on Thursday 5th March. ‘Funnel mechanics, or how to find and attract the right customers to your business’ is designed for business and/or marketing leaders and is free to attend. We…
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What Shape Is The Screwfix Sales Funnel?
A B2C and B2B Marketing Case Study Trade Tools And Hardware Retailer Screwfix’s B2B marketing funnel is wide and shallow. It makes its money by transactional sales at volume. In 2016 it was selling more than 24,000 products, many of them relatively low cost items. It sells to the trade…
What Shape Is The Zuora Sales Funnel?
A B2B Marketing Funnel Case Study Most B2B technology and innovation driven brands have an apple shaped funnel. It’s by far the most common funnel shape and in fact there are many subsets of the apple. But for now let’s focus on a ‘generic’ apple. The shape is relatively narrow…