In an uncertain world, and with a recession to survive, it has never been more important to understand what growth engine is driving your business. And to build measurable strategies to optimise and accelerate that engine’s performance. Marketers are all chasing growth, be that building demand, getting more leads, or…
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Three Surprising Things That Make Your Marketing Fail
We talked to digital transformation specialist, Simon Swan, about his lightbulb moments and he shared with us why he thinks your marketing will fail. The three things are: 1. Ego is getting in the way. 2. The marketing strategy is disconnected from the rest of the organisation. 3. There simply…
Making the Case for Responsible Marketing
Earlier this year, we interviewed CEO of Tapmydata, Gilbert Hill for our #LightBulbMoments series. For us, lightbulb moments are the output of a mix of experience, knowledge, creativity, individual and collaborative application. That stuff takes time, so this series of interviews is about accelerating your inspiration by sharing what made…