Our notes and commentary on marketing and business
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3 Practical Steps for Our Businesses to Weather the Covid-19 Storm
Read more: 3 Practical Steps for Our Businesses to Weather the Covid-19 StormWe were due to send out the next taster of our latest white paper today, but we want instead to acknowledge the current unprecedented situation. Our clients are beginning to feel the impact of the Covid-19 storm and so are we. We work with a range of businesses from startup to scale-up to large enterprise […]
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Where to Meet Difference Engine in March 2020
Read more: Where to Meet Difference Engine in March 2020We are super excited to be hosted by startup scene and open innovation champion Geovation for our latest workshop on Thursday 5th March. ‘Funnel mechanics, or how to find and attract the right customers to your business’ is designed for business and/or marketing leaders and is free to attend. We help you look at the […]
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What Shape Is The Screwfix Sales Funnel?
Read more: What Shape Is The Screwfix Sales Funnel?A B2C and B2B Marketing Case Study Trade Tools And Hardware Retailer Screwfix’s B2B marketing funnel is wide and shallow. It makes its money by transactional sales at volume. In 2016 it was selling more than 24,000 products, many of them relatively low cost items. It sells to the trade – owner/operators and SMEs – […]
