Location data helps us map and understand the world. It helps with global challenges like climate change and inequality. And it’s key to solving complex business issues and meeting consumer needs. But we are only at the very start of exploring the possibilities this represents. So what are the trends…
Category: Content Marketing
Marketing Attribution – The Secret Weapon of Breakout Brands
Since internet-based marketing attribution became established in 1995, it has been the preserve of large companies with full-sized marketing and data analytics teams but even then it has been under-exploited. However, the times are changing. What Is Marketing Attribution? While Wikipedia defines (marketing) attribution as ‘…a set of user actions…
Hear OS, Google and us at GeoBusiness 22
Is geospatial data key to progress? You can ask OS and Google at our GEO Business 22 panel discussion on May 19. Is geospatial data the golden thread that runs through how we’ll solve the biggest social, economic and ecological challenges we face? Hear first-hand on this from the organisations…