Category: Content Marketing
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How to write construction case studies that drive business
Construction case studies play an important role for any construction business. A good case study ticks many boxes; they can reassure a potential client that you have done similar work and in turn drive leads to your business. Case studies are a great opportunity to position your brand as an authority in the construction…
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Why Newsletters Need to Die a Violent Death
Insert clickbait subhead here (sic) You know that blogpost format: “X is dead! Kill X!’? Your blood runs cold. It suckers you in and then the piece goes: “Oh ok, only bad X is dead. X is ok really, in fact it’s what we do for a living”? I’m as guilty as the next marketer.…
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Is Content Marketing in Decline?
Well, it depends what you mean. It’s harder than ever to get cut through. It’s getting more costly. But the volumes just seem to be increasing. So is it worth pursuing? According to the Online Marketing Institute and Microsoft and Google it takes multiple touch points with a brand to convert a prospect into a customer. Google estimates the…