What is marketing automation? Fundamentally, it’s the process of using technology to streamline, automate and measure marketing tasks. Deployed right it takes care of repetitive tasks so that marketers can focus on more strategic activities. More, marketing automation enables targeting and personalisation at speed and scale, so boosting marketing efficiency…
Blog
Seven Guiding Principles for Hacking Lead Generation
If there’s one truth in marketing, it’s this: if there aren’t enough of the right prospects entering the top of the funnel, there won’t be enough of the right customers coming out of the bottom. Lead generation is key. According to Marketo, in its 2018 State of Pipeline Marketing Report…
How to Optimise Your Growth Engine – Our New Tech and Data Consulting Offer
In an uncertain world, and with a recession to survive, it has never been more important to understand what growth engine is driving your business. And to build measurable strategies to optimise and accelerate that engine’s performance. Marketers are all chasing growth, be that building demand, getting more leads, or…