We’re a new agency. We’re in the business of creating growth for our clients based on tried and tested experience and techniques. But despite all that experienced-enough-to-know-better-ness, it’s hard not to have our heads turned by those seductive shiny promises to overnight lead generation success. Usually if something looks too good…
Author: Jane Franklin
…is co-founder of Difference Engine. Jane has deep experience in communications, inbound and outbound marketing for a range of organisations from Microsoft and OS to the Greater London Authority and NFU Mutual and many others in between. Should anyone ever want to bribe Jane, focusing on a mixture of rock, comedy, cheese and cider will probably do the trick.
Is Content Marketing in Decline?
Well, it depends what you mean. It’s harder than ever to get cut through. It’s getting more costly. But the volumes just seem to be increasing. So is it worth pursuing? According to the Online Marketing Institute and Microsoft and Google it takes multiple touch points with a brand to convert a prospect into…
Are You Getting ROI from Your Marketing Automation?
What is marketing automation? Fundamentally, it’s the process of using technology to streamline, automate and measure marketing tasks. Deployed right it takes care of repetitive tasks so that marketers can focus on more strategic activities. More, marketing automation enables targeting and personalisation at speed and scale, so boosting marketing efficiency…