Author: Jane Franklin
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Why Newsletters Need to Die a Violent Death
Insert clickbait subhead here (sic) You know that blogpost format: “X is dead! Kill X!’? Your blood runs cold. It suckers you in and then the piece goes: “Oh ok, only bad X is dead. X is ok really, in fact it’s what we do for a living”? I’m as guilty as the next marketer.…
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From Absurdity to Reason – Time for Digital Due Diligence to Come of Age
In the face of financial markets hype we’ve never needed digital due diligence more. It’s time to reverse our economic handcart out of a pandemic-induced Hades. The rallying call is the same after every market shock, said Stephen Welton, BGF Executive Chair, speaking at Scaleup Week this week. His shock examples included WW2, the dotcom…
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It’s Spring and We’re Growing
Marketing and business growth agency F&G Funnel Mechanics is growing, with new client wins and a new director hire in April 2021. Geovation, the start up accelerator backed by Ordnance Survey (OS) and HM Land Registry, has appointed Difference Engine to run its Marketing Academy for the third time. Geovation’s mission is to help launch…