Author: Jane Franklin
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What the Effin’ Gee Are They on About Now?
If, like us, you have no time for obfuscation and love a spot of verbal profanation, this will be right up your alley. We effin’ love funnels and swearing, and so does Mark Ritson. So we enjoyed his recent webinar on the all-time top ten examples of marketing bullsh*t. Spoiler alert – in at number…
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Celebrating a Rising Tide of Women
This International Women’s Day we’re celebrating some fantastic women who’ve supported, challenged, encouraged and inspired us three female founders at Difference Engine. We’ve been lucky enough to work with and for some formidable women. It’s impossible to name them all, so the three of us chose three women each who deserve a big-up today. Give…
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What Is Lead Generation?
Marketing is awash with jargon and terms used interchangeably. Our goal with this article is to clarify some of those grey areas. We’ll look at some key questions such as: what is lead generation? What’s the difference between demand generation and lead generation? Where does lead generation fit in the marketing funnel? What about lead…