As every start up knows, where you set off is rarely where you find yourself, a little down the line. When we started out one of the things we grappled with was who our customers would be. We began with the goal of working with companies that ‘do good’. But…
Author: Jane Franklin
…is co-founder of Difference Engine. Jane has deep experience in communications, inbound and outbound marketing for a range of organisations from Microsoft and OS to the Greater London Authority and NFU Mutual and many others in between. Should anyone ever want to bribe Jane, focusing on a mixture of rock, comedy, cheese and cider will probably do the trick.
Why We Changed Our Name To Difference Engine
First of all, we’re growing. We have four directors now. It was important that we had a name that included them all, and that they all had a hand in choosing. Once we’d decided to change, we went back to our own basics to inspire our search for a new…
Why Don’t We Offset Toxic People Issues like We Offset Carbon?
We’re doing some brand messaging work with a renewable energy company at the moment. So we’ve been pondering ethical business. As the Bloomberg chart shows, we’re witnessing a boom in sustainable investing. But to quote an executive we’ve been working with this isn’t the world going green because the world…