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Author: Jane Franklin

…is co-founder of Difference Engine. Jane has deep experience in communications, inbound and outbound marketing for a range of organisations from Microsoft and OS to the Greater London Authority and NFU Mutual and many others in between. Should anyone ever want to bribe Jane, focusing on a mixture of rock, comedy, cheese and cider will probably do the trick.

4 Unexpected Tricks To Help You Win Marketing Awards

Award winning is no accident – so what can we learn from this year’s crop to apply to next year? It’s award season. So to inform your planning for next year, we read through The Drum B2B Awards and B2B Marketing Awards entries to see what rocked B2B marketing this…

Published 30 November 2021By Jane Franklin
Categorised as Marketing StrategyTagged Awards, b2b marketing, Brand Strategy, Demand Generation, Lead Generation, Leadership

3 Creative Uses Of Extended Reality In The Wild Today

Back in the day, the PR agency I worked for launched the first virtual agency in Second Life. As a young know it all, I scoffed. Hearing the Facebook news, that cynical head reared itself again. “Ha,” said I, “here we go again. What’s Second Life doing now?” Seems I…

Published 26 November 2021By Jane Franklin
Categorised as Data And TechTagged Data, Extended Reality, Metaverse, Omniverse

Why we’re launching our brand new name on Ada Lovelace Day

As an agency we feel an affinity with Ada Lovelace and the work that she completed throughout her lifetime. Two of our four core values, progressive & bold, speak directly to Lovelace and the efforts that continue in her name through Ada Lovelace Day. We work internally, as well as…

Published 12 October 2021By Jane Franklin
Categorised as Brand Strategy, DiversityTagged Ada Lovelace, difference engine

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