Author: Jane Franklin
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Introducing The Geospatial Golden Thread – Our New Ebook
Location data helps us map and understand the world. It helps with global challenges like climate change and inequality. And it’s key to solving complex business issues and meeting consumer needs. But we are only at the very start of exploring the possibilities this represents. So what are the trends in this important space? What…
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What Will We Ask B2B SAAS Coupa Software About Scaling Pipeline To Hit $1bn Revenue?
“Are we creating enough pipe for sales? is it progressing? And if not, why not? What measures can we put in place? That’s basically what we live and breathe every day,” Helen Trim, Senior Vice President Marketing, Coupa Software. We’re bringing a rare opportunity to look behind the scenes at a fast-growing B2B SAAS company…
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Marketing Attribution In The Real World
We’re talking real-world solutions to accelerating costs-per-lead with client Ordnance Survey, on stage at Technology for Marketing at Excel this month. A costly shift is happening in marketing – leads are getting more expensive. And with platforms losing targeting capability (iOS privacy changes and Chrome cookie support declining), the cost of quality leads will rise…