Award winning is no accident – so what can we learn from this year’s crop to apply to next year? It’s award season. So to inform your planning for next year, we read through The Drum B2B Awards and B2B Marketing Awards entries to see what rocked B2B marketing this…
Tag: Lead Generation
We Are Landing Page – Resistance is Futile
Nearly every business has a website, but few add to a business’s bottom line. Why? They simply create a bad first impression. Whoever said “You never have a second chance to make a great first impression,” made a valid point. You only get one opportunity to have your first interaction…
What Is Lead Generation?
Marketing is awash with jargon and terms used interchangeably. Our goal with this article is to clarify some of those grey areas. We’ll look at some key questions such as: what is lead generation? What’s the difference between demand generation and lead generation? Where does lead generation fit in the…