Is it performative virtue signalling or change making? It was with some anxiety I watched February’s LGTB+ History Month go by without a brand post from Difference Engine. March saw International Women’s Day (IWD) and Neurodiversity Celebration Week. Still we were too tied up with client work to get a…
Tag: business purpose
What Makes A Business Progressive?
As every start up knows, where you set off is rarely where you find yourself, a little down the line. When we started out one of the things we grappled with was who our customers would be. We began with the goal of working with companies that ‘do good’. But…