As AI content becomes endemic in marketing, being ‘more human’ is increasingly important. AI tools are building in idiosyncrasies to better emulate humans. And AI crawlers are looking for human experience filled content to return in search. We’ve talked about the evolution of SEO to GEO. Here’s another tactic that…
Tag: AI
7 B2B Growth Mechanics That Deliver
What are the marketing trends B2B and B2G organisations should be focused on? The dizzying hype around AI in marketing isn’t slowing down yet and it’s not just hallucinations making it hard to get to the truth. So we’ve done the homework to find out what is really happening. And…