We talked to digital transformation specialist, Simon Swan, about his lightbulb moments and he shared with us why he thinks your marketing will fail. The three things are: 1. Ego is getting in the way. 2. The marketing strategy is disconnected from the rest of the organisation. 3. There simply…
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Making the Case for Responsible Marketing
Earlier this year, we interviewed CEO of Tapmydata, Gilbert Hill for our #LightBulbMoments series. For us, lightbulb moments are the output of a mix of experience, knowledge, creativity, individual and collaborative application. That stuff takes time, so this series of interviews is about accelerating your inspiration by sharing what made…
3 Practical Steps for Our Businesses to Weather the Covid-19 Storm
We were due to send out the next taster of our latest white paper today, but we want instead to acknowledge the current unprecedented situation. Our clients are beginning to feel the impact of the Covid-19 storm and so are we. We work with a range of businesses from startup…