About Geovation
The Funnel Mechanics team was always flexible with our founders, making sure to fit the Academy sessions around their plans. This is really important in an Accelerator programme, especially when working with really early stage startups. The reason I came back to F&G Funnel Mechanics to help support our next cohort of founders is because we have a good partnership, they’re very professional and we really enjoy ourselves.
Valentina Podda, Acceleration Programme Manager
Geovation is a community of location-data, geotech and proptech collaborators looking to make positive change happen by harnessing the power of data and technology. An Ordnance Survey (OS) initiative, in association with HM Land Registry, Geovation is supported by leading organisations from across the geospatial industry.
Geovation needed to expand the way it supported its cohort of companies in developing their marketing knowledge. With deep experience of managing the startups, they had identified a gap in the founders’ access to suitable business development and marketing insight. We designed the Geovation Marketing Academy which is delivered through a series of interactive webinar sessions covering a range of marketing disciplines and principles followed by 121s with each founder. Each session was designed to deliver a blend of bitesize thought starters and resources, targeted to the challenges unique to startup, providing insight into marketing for growth. The 121s ensured that the founders were able to discuss and brainstorm their very specific marketing queries.
Thank you very much for the help throughout Geovation. I thought the three of you were quite intimidating at the beginning but that is only a complement to the overwhelming competence. I think it was brilliant how you were able to mould tailor made advice to my business in the 121 especially since I’m much earlier stage than the level you seemed to pitch at during the general presentations. So again, thank you all, I’ve learned a lot from your approach and gained more confidence along the way as well.”
Iris Kramer, Founder ArchAi