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Tag: Flipping The Funnel

Is Content Marketing in Decline?

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Well, it depends what you mean. It’s harder than ever to get cut through. It’s getting more costly. But the volumes just seem to be increasing. So is it worth pursuing? According to the Online Marketing Institute and Microsoft and Google it takes multiple touch points with a brand to convert a prospect into…

Published 7 October 2020By Jane Franklin
Categorised as Content Marketing, Sales FunnelTagged Flipping The Funnel, Google Trends, Semrush

Seven Guiding Principles for Hacking Lead Generation

If there’s one truth in marketing, it’s this: if there aren’t enough of the right prospects entering the top of the funnel, there won’t be enough of the right customers coming out of the bottom. Lead generation is key. According to Marketo, in its 2018 State of Pipeline Marketing Report…

Published 11 August 2020By Jane Franklin
Categorised as Lead GenerationTagged Digital Advertising, Flipping The Funnel

How to Optimise Your Growth Engine – Our New Tech and Data Consulting Offer

In an uncertain world, and with a recession to survive, it has never been more important to understand what growth engine is driving your business. And to build measurable strategies to optimise and accelerate that engine’s performance. Marketers are all chasing growth, be that building demand, getting more leads, or…

Published 5 August 2020By Jane Franklin
Categorised as Sales FunnelTagged Flipping The Funnel

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