Tag: Flipping The Funnel
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Funnel Design: It’s You Not Me
In this first piece in a series deconstructing the elements of marketing funnel design, we are going to explore the ideas behind the customer journey and it all starts with AIDA. Awareness (Attention) – Interest (Consideration) – Desire (Decision) – Action as she is really known. A little note on the Grand Dame of Marketing…
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How Do You Know When You’re Ready to Hire a Marketing Agency? 8 Symptoms
It can be tricky. Growing pains. In the early days, you split the marketing jobs between the founders and got fantastic results. But now you are no longer a startup…. According to the ScaleUp Institute, http://www.scaleupinstitute.org.uk a ‘scaleup’ is an enterprise with average annual growth in employees or turnover greater than 20 per cent per…