Skip to content
Difference Engine

Difference Engine

  • About
  • Services
  • Sectors
    • Spatial & Infrastructure
    • Renewable Technology
    • Third Sector
    • Enterprise Software
  • Blog
  • Contact

Tag: Financial technology

The power of storytelling in B2B marketing: Insights from Starling Bank’s Marketing Week Award win

Starling Bank’s B2B campaign shows how rational messaging and emotional storytelling can be successfully combined, leading to impressive results in the fiercely competitive banking sector.

Published 2 May 2023By Sarah Green
Categorised as Brand Strategy, Business Growth, Marketing StrategyTagged b2b marketing, Emotional storytelling, Financial technology, marketing strategy
Registered Limited Business in the UK (Company #12180630)
  • Email
  • LinkedIn
  • Privacy Policy
  • Newsletter Sign Up