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Tag: awareness days

Should brands take a stand?

Is it performative virtue signalling or change making?  It was with some anxiety I watched February’s LGTB+ History Month go by without a brand post from Difference Engine.  March saw International Women’s Day (IWD) and Neurodiversity Celebration Week. Still we were too tied up with client work to get a…

Published 23 March 2022By Jane Franklin
Categorised as Marketing StrategyTagged awareness days, Brand Strategy, business purpose, issues, Leadership
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