As AI content becomes endemic in marketing, being ‘more human’ is increasingly important. AI tools are building in idiosyncrasies to better emulate humans. And AI crawlers are looking for human experience filled content to return in search. We’ve talked about the evolution of SEO to GEO. Here’s another tactic that…
Tag: Digital Advertising
Seven Guiding Principles for Hacking Lead Generation
If there’s one truth in marketing, it’s this: if there aren’t enough of the right prospects entering the top of the funnel, there won’t be enough of the right customers coming out of the bottom. Lead generation is key. According to Marketo, in its 2018 State of Pipeline Marketing Report…