A B2C Marketing Funnel Case Study Iconic Italian supercar brand Ferrari has wide appeal at the top, but it’s a long and narrow funnel and very few convert. 2019 was a record year for Ferrari. It had a target to ship 10K cars. It launched five new products. Plus a…
Tag: Case Study
How Maersk Uses Buyer Personas And Emotion For Effective Brand Awareness
An Emotion in B2B Marketing Case Study In August 2019 the FT summed up its analysis of integrated container logistics company Maersk’s latest TV ad with the line: “we are not enlightened enough to understand what this all has to do with global logistics”, Financial Times, 2009 thereby revealing its…
Who Is Doing a Good Job of B2B Marketing? Four Brands to Learn From
We Are on a Mission After visiting the Technology For Marketing event at Olympia with Sarah B in London earlier this month, I came out thinking how overwhelming it all was. So many companies selling similar services and products side by side, all trying to get their buyers’ attention. It…