What do we mean by the awareness stage in funnel design? In this second piece in a series of posts deconstructing the elements of marketing funnel design we explore how to nail the awareness stage. We ran one of our Funnel Workshops in Bristol the other week and met a…
Category: Sales Funnel
Funnel Design: It’s You Not Me
In this first piece in a series deconstructing the elements of marketing funnel design, we are going to explore the ideas behind the customer journey and it all starts with AIDA. Awareness (Attention) – Interest (Consideration) – Desire (Decision) – Action as she is really known. A little note on…
Meet Difference Engine at #BristolTechFest
We’re stoked to say Difference Engine is taking part in Bristol Technology Festival (#BristolTechFest). It’s a week-long celebration of the inclusive, collaborative and varied ecosystem that is Bristol Tech. If you’re a business and/or marketing leader looking for inspiration for how to level up your marketing to drive your next…