It’s tempting to see the ‘Lightbulb Moment’ – a burst of unexpected clarity or insight into a problem we previously couldn’t solve – as a magical revelation that is visited upon us. Beyond our control, welcome but unbidden. But we know really that the Lightbulb Moment is brewed up over…
Category: Sales Funnel
Funnel Design: What Is the Decision Making Stage in Marketing?
What do we mean by the decision stage in funnel design? This is the fourth and final piece in a series of posts deconstructing the elements of marketing funnel design where we explore how to nail the decision stage. Let’s refresh ourselves on where the DECISION stage is in our…
Funnel Design: What Is the Consider Stage in Marketing?
What do we mean by ‘consideration’ in funnel design? This is the third piece in a series of posts deconstructing the elements of marketing funnel design. Working on the consideration content pieces for your customer funnel is all about getting onto the shortlist for their Decision stage. Business owners can…