If there’s one truth in marketing, it’s this: if there aren’t enough of the right prospects entering the top of the funnel, there won’t be enough of the right customers coming out of the bottom. Lead generation is key. According to Marketo, in its 2018 State of Pipeline Marketing Report…
Category: Sales Funnel
How to Optimise Your Growth Engine – Our New Tech and Data Consulting Offer
In an uncertain world, and with a recession to survive, it has never been more important to understand what growth engine is driving your business. And to build measurable strategies to optimise and accelerate that engine’s performance. Marketers are all chasing growth, be that building demand, getting more leads, or…
Where to Meet Difference Engine in March 2020
We are super excited to be hosted by startup scene and open innovation champion Geovation for our latest workshop on Thursday 5th March. ‘Funnel mechanics, or how to find and attract the right customers to your business’ is designed for business and/or marketing leaders and is free to attend. We…