Category: Sales Funnel
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Marketing Attribution – The Secret Weapon of Breakout Brands
Since internet-based marketing attribution became established in 1995, it has been the preserve of large companies with full-sized marketing and data analytics teams but even then it has been under-exploited. However, the times are changing. What Is Marketing Attribution? While Wikipedia defines (marketing) attribution as ‘…a set of user actions that contribute to the desired…
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Hear OS, Google and us at GeoBusiness 22
Is geospatial data key to progress? You can ask OS and Google at our GEO Business 22 panel discussion on May 19. Is geospatial data the golden thread that runs through how we’ll solve the biggest social, economic and ecological challenges we face? Hear first-hand on this from the organisations shaping the geospatial landscape and…
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How to write construction case studies that drive business
Construction case studies play an important role for any construction business. A good case study ticks many boxes; they can reassure a potential client that you have done similar work and in turn drive leads to your business. Case studies are a great opportunity to position your brand as an authority in the construction…