“Are we creating enough pipe for sales? is it progressing? And if not, why not? What measures can we put in place? That’s basically what we live and breathe every day,” Helen Trim, Senior Vice President Marketing, Coupa Software. We’re bringing a rare opportunity to look behind the scenes at…
Category: Data Driven Marketing
From Aimless to Focused: How Finding Your North Star Metric Can Drive Business Success
Discover the power of your North Star metric in driving business success. Uncover insights from B2B and B2C case studies, and learn how to identify the vital metric that aligns with your company’s goals, fostering growth and prioritising user engagement. Don’t just measure – strategise!