What do we mean by ‘consideration’ in funnel design? This is the third piece in a series of posts deconstructing the elements of marketing funnel design. Working on the consideration content pieces for your customer funnel is all about getting onto the shortlist for their Decision stage. Business owners can…
Author: Sarah Green
Funnel Design: What Is the Awareness Stage in Marketing?
What do we mean by the awareness stage in funnel design? In this second piece in a series of posts deconstructing the elements of marketing funnel design we explore how to nail the awareness stage. We ran one of our Funnel Workshops in Bristol the other week and met a…
Funnel Design: It’s You Not Me
In this first piece in a series deconstructing the elements of marketing funnel design, we are going to explore the ideas behind the customer journey and it all starts with AIDA. Awareness (Attention) – Interest (Consideration) – Desire (Decision) – Action as she is really known. A little note on…