Author: Jane Franklin
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How Maersk Uses Buyer Personas And Emotion For Effective Brand Awareness
An Emotion in B2B Marketing Case Study In August 2019 the FT summed up its analysis of integrated container logistics company Maersk’s latest TV ad with the line: “we are not enlightened enough to understand what this all has to do with global logistics”, Financial Times, 2009 thereby revealing its wholesale missing of the point.…
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Engineering Inspiration for Your Marketing in 2020
It’s tempting to see the ‘Lightbulb Moment’ – a burst of unexpected clarity or insight into a problem we previously couldn’t solve – as a magical revelation that is visited upon us. Beyond our control, welcome but unbidden. But we know really that the Lightbulb Moment is brewed up over time: a mix of experience,…
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Which #BristolTechFest Events Should I Go To?
With more than 40 events to choose from during Bristol Technology Festival, how on earth do you work out which to go to? Fear not. We’ve done some thinking for you. Here’s the F&G pick of the festival. One event per day that will give you a great flavour of what’s going on. Don’t forget…