Buyer Persona and Content Plan Examples

Buyer Persona and Content Plan Examples

Buyer personas and content plans are a valuable competitive resource for a brand. They’re almost always confidential. We can’t share our clients’ real examples. So we’ve created two to illustrate our points and help you to get creative with your buyer personas and content plans.

Meet FD Frank – imagine you’re the Marketing Director for Starling Bank. You want to reach FD Frank, a fictional buyer persona we’ve invented. He’s interested in moving to a digital first bank but he’s a traditionalist.

What?  An example of a fully fleshed out buyer persona with content plan – meet FD Frank! Why?  To give you a benchmark and inspiration Format: PDF

Meet Systems Susie – image you’re in the Salesforce marketing team. You need to attract more Systems Susies: highly qualified operations directors keen to make their mark.

What?  An example of a fully fleshed out buyer persona with content plan – meet FD Frank! Why?  To give you a benchmark and inspiration Format: PDF