Content Strategy

Content Strategy

Crafting a strategy and plan to guide you in creating content that will serve your customers’ needs, depending on where they are in their relationship with your brand and category.

Starting with the business objectives, we work with the marketing and leadership team to define a scalable and efficient content strategy that centres of the sales funnel so that as soon as possible the business starts to see tangible benefits of content marketing.

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  • Customer is at the heart of marketing – and informs customer experience and sales strategy.
  • Focuses marketing effort and resources where they will have most impact.
  • Gives structure and focus to content marketing that will have cut-through with your customers and target customers.
  • Fleshed out plan will ensure you’re on the front foot: planned and proactive.