Brand Purpose and Messaging
Why does your company exist? What makes you unique?
A brand purpose is essentially a brand’s reason for being beyond making money and connects with consumers on a more emotional level. Another way of thinking about it is that band purpose is a product-led initiatives which strive to simultaneously achieve business and benefit society.
The foundation stone of not just your marketing but also your business strategy: it’s essential to be able to articulate what makes your brand unique and what particular problems you solve. This work stream is about clarifying and building consensus around your purpose, and crafting a set of messages to help you convey that.
- Refreshes core thinking around your business fundamentals and sparks inspiration for your marketing strategy.
- Ensures clarity around business purpose and drives consistency in messaging.